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RADIIChina

A Crumbling Tradition? Why Gen Z Aren’t Buying Mooncakes Anymore

September 15
A Crumbling Tradition? Why Gen Z Aren’t Buying Mooncakes Anymore

The Mid-Autumn Festival is synonymous with family, lanterns, and, traditionally, mooncakes. But this year, the iconic pastry is facing a tough crowd: Generation Z. Sales data from recent years shows a noticeable slump in

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